Rare Beauty is breaking down unrealistic standards of perfection. ​This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are. We are on a mission to help everyone celebrate their individuality by redefining what beautiful means. We want to promote self-acceptance and give people the tools they need to feel less alone in the world. Our vision is to create a safe, welcoming space in beauty—and beyond—that supports mental well-being across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective. We believe in the beauty of imperfections. We nurture a caring, respectful community. ​We create meaningful connections and relationships. ​We champion authenticity and positivity. We lead with transparency to build trust. We believe there is power in being vulnerable.